Established in 2012, MONOQI is an online flash-sales destination specializing in hand-picked design with a focus on hard-to-find and limited-edition products.
Based in Berlin, Germany and with an international scouting team curating designers from around globe, each day MONOQI presents up to 100 unique products for one-week sales campaign—products that are simultaneously elegant yet timeless enough to subtly integrate into day-to-day life.
Several permanent shops featuring the site's best-selling products and higher-end design products are integrated into the platform, making stunning contemporary design objects accessible to a broad demographic.
Picking up currents of global zeitgeist as well as setting their own trends, pop-up shops that showcase pieces that are becoming the classics of tomorrow.
Their shareholders include Condé Nast, which counts brands like AD Architectural Digest, GQ, VOGUE, GLAMOUR, myself, and WIRED within their German portfolio.
Having worked on the Graphics Team at the MQ Studio in almost every capacity—from Junior Graphics Editor to Head of Graphics and Photography— my experience at MONOQI runs the gamut of graphics in the e-commerce arena: from prepping imagery for the ongoing parade of daily flash sales to developing shop identities as a sub-brand of the overall company image.
Below is and overview of key skills and duties.
Check out my CV for a detailed outline!
__Prepare campaign and daily sales materials for web
__Produce on-brand marketing materials for print and web
__Translate moods, concepts & underdeveloped ideas into imagery
__Work with Editorial Team to prepare daily & weekly email newsletters
__Lead role in high-end retouching projects
__Evaluate product imagery for site suitability
__Retouch product imagery to insure a uniform aesthetic
__Recolor and transform objects to match description as needed
__Isolate or deep-etch products from backgrounds when necessary
__Select product images for layout in accordance with style guide
__Adapt designer-provided imagery to brand identity
__Develop style guide, standards and team-use templates
__Maintain & ensure imagery standards in a final QA capacity
On-brand imagery for special collaborations and promotions
__Assorted materials for print and web
Photography Credit on all in-house images following pages: MQ Photo Studio
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